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She concluded that most of what we think of as “boy” behavior isn’t natural or authentic to boys, but is something they learn to perform. Boys aren’t stoic or aggressive or hierarchical; they aren’t bad at forming relationships or unable to express themselves. They pick up all these traditional traits of masculinity by adapting to a culture that expects and demands that they do so.
The Facebook experiment was conducted for one week in 2012. It manipulated the content users saw in their news feeds to see if emotions could be spread. Some users saw positive updates from friends, others saw negative updates.