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she who dies with the most ‘likes’ wins? When Facebook COO Sheryl Sandberg gave a TED talk in 2010, one of the issues she talked about – and later expounded on in her 2011 commencement speech at Barnard—was likability. “Success and likability are positively correlated for men and negatively correlated for women,” she said. This isn’t news to feminists, so what I…

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